Dr. Jennifer Stoner presented in October at the Association of Consumer Research’s annual conference in Dallas, TX. Please see abstract of the talk below:
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products Jennifer L Stoner (University of North Dakota); Maria A Rodas (University of Minnesota, USA) Sensory perceptions can be impacted by a person’s liking of the sensory experience and the presence of a brand. We find that high liking individuals rate strong and weak tastes/scents as equal in strength for unbranded products but differently when a brand is present. These effects are driven by mindfulness.