Project Scope

We’re estimating a 18 month project schedule from the initial kick off in January 2017.

Project Goals

The project has several goals, stated in order of importance:

  1. Shift to a responsive design framework using the existing content management system, OmniUpdate.
  2. Provide a visitor-centric, rather than organization-driven, information architecture and navigation.
  3. Redevelop the site into a marketing hub to attract the right students to UND with relevant content, calls to action and a fresh design.
  4. Convert the UND calendar from an outdated custom application into an off-the-shelf, enterprise-graded calendar software.
  5. Ensure the site complies with required federal and state accessibility standards.

Project Phases

project phases

Contracted Deliverables

  1. Project Kickoff Meeting – mStoner shall coordinate with UND to schedule a project kickoff meeting with the core planning team.
  2. Discovery Plan – mStoner will participate, contribute, and collaborate with UND, led by UND’s project manager, to develop a baseline initial project plan for the discovery phase of the project.
  3. Project Plan – mStoner will participate, contribute, and collaborate with UND, led by UND’s project manager, to develop a Project Plan for the full project.
  4. Onsite Discovery Meetings – Two mStoner team members will conduct one and a half days of meetings with UND’s core project team and stakeholders on the UND campus in Grand Forks, ND.
  5. Brand Discovery Sessions – One mStoner team member will attend and observe one day of UND’s brand project discovery sessions on the UND campus in Grand Forks, ND.
  6. Personas – mStoner will develop five personas that represent UND’s target audience segments.
  7. Web Strategy Report – mStoner to develop a document that recaps the discovery phase of the project, offers a creative strategy for the new site and provides technical recommendations for approaching integrations to the website. The deliverable includes: a summary of competitor sites, overall messaging aligned to UND brand and identity, and key site features.
  8. Governance Strategy – mStoner to recommend operating practices, policies, and standards, including required training and support structures; staffing and roles and responsibilities for the UND web team; a plan for communicating governance policies and structures across campus.
  9. Analytics Benchmarks – Establishment of a baseline set of metrics / tracking mechanisms in the current site.
  10. Analytics Goals – Establishment of goals for the new website.
  11. Analytics Tracking Mechanisms and Setup – mStoner will implement of a set of tracking mechanisms for the new site within Google Analytics and/or Google Tag Manager. Includes full configuration of Google Analytics and/or Google Tag Manager environment for tracking and reporting purposes.
  12. Analytics Process And Governance – mStoner will develop analytics guidelines and standards, and recommended Google Analytics configuration for units across the institution. This includes the establishment of a repeatable cycle of planning, measuring, and auditing analytics results to inform future website improvements.
  13. Quantitative Site Scan – Using Screaming Frog or similar software, mStoner will identify missing and redundant page elements on UND’s existing OmniUpdate sites, such as titles, URLs, alt tags and H1 tags.
  14. External Site Information Architecture (IA) – mStoner delivers information architecture for the top-three levels of the marketing-centric, externally-facing website.
  15. Internal Site Information Architecture (IA) – mStoner delivers information architecture for the top-three levels of the internally facing website.
  16. Content Models – mStoner delivers low-fidelity diagrams used to describe the types of content and the prioritization of content elements for each page template. These diagrams are used as a precursor or planning guide for the design phase.
  17. Home Page Design Concepts – mStoner creates three distinct concepts for the visual design of the new website.
  18. Design Templates – Building from the homepage from the concept stage, the mStoner creates six additional templates to complete a seven-template design suite. The template suite will include an academic program finder and a program detail template.
  19. Design Testing Report – mStoner will conduct a structured process (most likely an online survey) for gaining feedback on the site design’s effectiveness in terms of usability, navigability, visual impact, and overall clarity of communication. mStoner will deliver a written report outlining suggested adjustments and refinements to the design.
  20. Video Plan – mStoner will collaborate with UND and UND’s chosen video production vendor to plan video content for the website.
  21. 30 Pages of Copy – mStoner produces copy for 30 marketing-critical content pages for the new UND website.
  22. Optimization of 35 Photos – mStoner will identify, tag, sort and optimize 35 photographs (provided by UND) for use on the site.
  23. HTML / CSS / JS Templates – mStoner will convert and extend the design templates into HTML/CSS/JS, including full build of a seven-template suite. The templates will be responsive to web browsing on standard desktop, tablet, and mobile devices. Templates will adjust automatically when a desktop browser is resized.
  24. Prototype Usability Testing Report – mStoner will conduct a structured process (most likely 1:1 moderated sessions via webinar) for gaining feedback on the site HTML/CSS templates in terms of user experience and interface. mStoner will deliver a written report outlining suggested adjustments and refinements to the templates.
  25. Event Calendar Short List – mStoner will identify and prioritize UND’s calendar needs; recommending a short list of calendars to consider.
  26. Event Calendar Feed Implementation – mStoner will build an event feed importer within the UND website; this will import and display the event content from a third-party calendar within the new site in various listing views or blocks.
  27. Event Calendar Software Configuration – mStoner will install, configure, and style UND’s chosen calendar software, and provide basic training for calendar users. Configuration includes basic setup required for UND to use the tool (e.g. taxonomy schemes, roles, permissions) and does not include any custom functionality.
  28. Functional Specifications Document – mStoner will provide a detailed functional requirements document written from the perspective of the site visitor and the content contributor working within the CMS.
  29. OU Campus Implementation – mStoner will configure UND’s designated OU Campus environment per the approved design and functional specification. mStoner to work directly with OmniUpdate as needed to complete the implementation.
  30. Base 30-Page Content Migration – mStoner will add 30 pages of content into the new website / CMS templates.
  31. Content Migration Workshop – mStoner will deliver a workshop via webinar to help the UND team prepare for the content migration phase of the project. The session will focus on the migration process; how to get organized and prioritize the migration effort.
  32. Manual Content Migration – mStoner will migrate 300 pages of content from UND’s previous templates into templates built for the website redesign. This includes placing the page in the correct location in the site hierarchy, and adding all text and imagery. It also includes ensuring that the page content follows SEO best practices.
  33. Scripted / Semiautomated Content Migration – mStoner will work with OmniUpdate to build scripts using standard OU Campus migration techniques to move content from UND’s previous templates into templates built for the website redesign. This includes placing the page in the correct location in the site hierarchy, and adding all text to the page. It does not include imagery, or placement of blocks, widgets, or other micro-content elements on the page. This technique is effective for moving large numbers of pages.
  34. Post Launch Usability Testing Report – mStoner will conduct a structured process (most likely 1:1 moderated sessions via webinar) for gaining feedback on the live site’s user experience and interface. mStoner will deliver a written report outlining suggested adjustments and refinements to the site.
  35. Pre-Migration CMS Training – mStoner will deliver content editor training to core migration team via webinar.
  36. Post-Launch Site Admin CMS Training – mStoner will deliver a two to four hour site administrator training session onsite at UND’s main campus. UND will receive an administrator guide document as a companion to the training.
  37. Post-Launch Technical CMS Training – mStoner will deliver a two to four hour technical training session onsite at UND’s main campus. UND will receive a technical document as a companion to the training.
  38. Post-Launch Content Editor CMS Training – mStoner will deliver four hours of content editor train-the-trainer sessions onsite at UND’s main campus. UND will receive a content editor guide document as a companion to the training.
  39. Site Launch – mStoner, in partnership with UND core team and NDUS technical team members, will complete final site configuration, deployment planning, and the launch / go-live of the new site.
  40. Academic Programs Solution Definition – mStoner will determine the best approach for maintaining UND’s program content for both marketing and academic purposes, minimizing redundant content or the need to manage the same content in multiple places.
  41. Academic Programs Content Development – mStoner will write copy to market 225 of UND’s academic programs. This does not include photography or videography.
  42. Academic Programs Form Implementation – mStoner will ensure that UND’s inquiry form is implemented in the OUCampus environment. This could involve embedding an existing form from a third-party solution into the OUCampus environment, or it could involve the mStoner creating a new form.
  43. Academic Programs Feed Implementation – mStoner will implement a feed or integration to display the more “official” academic content associated with each program on the corresponding marketing-centric page for the program. This will ensure that there is no content redundancy or need to update the same content in multiple places within the web environment. If UND retains the CourseLeaf solution, the integration will be built between CourseLeaf and the website. Whether or not CourseLeaf is retained will be determined within deliverable 42.
  44. Academic Programs Content Migration – mStoner will migrate 225 pages of academic program content into the template built for the website redesign. This includes placing the page in the correct location in the site hierarchy, and adding all text and imagery. It also includes ensuring that the page content follows SEO best practices.

RFP and Proposal