Success Story: Gunsmoke Grace

Rural Roots, Modern Vision: Gunsmoke Grace Launches in Riverdale

Riverdale, ND – Riverdale native Alexis Krehlik graduated from Underwood High School in 2024 and turned a longtime dream into reality in February 2025 when she launched Gunsmoke Grace LLC, an online shop featuring western and hunting-inspired apparel and leather goods. From a small warehouse in her hometown, Alexis collects and sells handpicked design pieces that reflect a Western theme and her North Dakota roots.

“Owning my own business has always been a dream of mine,” Alexis said. “I’m a hard worker and a self-starter, and I love having the freedom to express myself through the merchandise I choose.”

Turning an Idea into a Business

Alexis brought hands-on retail experience from several summers working at Fort Stevenson State Park and Lake Sakakawea State Park, including two years in a lead role that strengthened her customer service, operations, and inventory skills. One of the biggest early challenges was figuring out how to market her products. She began building awareness on Facebook and Instagram while steadily expanding her offerings based on customer feedback.

After learning about the Small Business Administration, Alexis connected with the ND SBDC Minot Center. The team guided her through each stage of the startup process. Together, they worked through business formation, legal and licensing requirements, and funding options before Alexis chose to self-fund with personal savings. The ND SBDC also provided insight and guidance on e-commerce setup, website development, and pricing strategies, helping Alexis make informed decisions and move confidently toward her launch.

“Alan answered every question on our list, one by one, and kept us moving forward,” Alexis said, noting that her family was closely involved as she prepared to launch. “I don’t know what we would have done without the ND SBDC.”

Building Momentum in Rural North Dakota

As a result, Gunsmoke Grace launched online, quickly proving that age and geography are no barriers to entrepreneurship. By breaking complex steps into manageable actions, Alexis turned a simple idea into a fully operational business while continuing her college education.

“ND SBDC has the knowledge and expertise new business owners need,” she said. “They put you at ease and help you find a way.”

Today, Gunsmoke Grace continues to grow, expanding its apparel and leather goods line while reaching customers across North Dakota and beyond. Alexis is sharpening her digital marketing strategy, adding new products guided by customer feedback, and exploring selective wholesale and pop-up opportunities to broaden her reach.

Her journey highlights the resilience of young rural entrepreneurs and the impact of hands-on advising from the ND SBDC as she continues to build her business thoughtfully and sustainably.