Success Story: Coyote Pups Learning Den

Coyote Pups Learning Den – Williston 2024

WILLISTON – When Kenzi Brown opened the doors to Coyote Pups Learning Den in Williston, ND, in August 2020, she wasn’t just starting a business—she was answering a critical call for reliable childcare in her community. With her background in education and a vision to provide top-notch care, Kenzi saw the pressing need firsthand, especially as a parent herself. Despite the challenges of launching during the pandemic, she was determined to create a space where local families could feel confident leaving their children.

Before starting this venture, Kenzi served as a high school business teacher and later as the Director of the Williston Basin Career & Technical Education Center. Her educational background provided her with the necessary skills to navigate the complexities of running a childcare facility. However, starting a business during the COVID-19 pandemic presented significant challenges. Kenzi had to adapt to rapidly changing regulations while ensuring that her new business could operate safely and effectively.

Kenzi learned about the North Dakota Small Business Development Center (ND SBDC) through local business owners and quickly recognized the value of their no-cost services. She stated, “There is so much value in the expertise they provide and questions they ask.” With their guidance, she gained valuable insights into the local market, refined her business plan, and connected with funding opportunities through the STAR Fund, which was instrumental in securing the startup costs for Coyote Pups.

With the support of the ND SBDC, Coyote Pups Learning Den opened its doors to exciting success, achieving full enrollment almost immediately. Within a short time, Kenzi expanded her operation from 30 licensed spots to 140 licensed spots across two locations: LifeChurch and the CHI Center. This rapid growth speaks volumes about the demand for quality childcare in the community.

Kenzi’s business has succeeded thanks to the strong support from the local community. Coyote Pups has been invited to present at events like Brew Your Business, earning positive reviews and spreading awareness through word-of-mouth. This community engagement has further solidified Coyote Pups’ reputation as a trusted childcare provider.

This year, at the joint event between the Williston Economic Development and Williston Regional SBDC, Coyote Pups Learning Den was recognized as the SBDC 2024 Women-Owned Business of the Year. The award highlights the business’s growth and its positive impact on the local economy.

Reflecting on her entrepreneurial journey, Kenzi expresses immense gratitude for the support from her husband, Matt, her parents, and her dedicated team of directors and teachers. She encourages other aspiring entrepreneurs to take risks, reminding them that the rewards of pursuing their passions are worth the challenges.

Kenzi’s journey is a testament to the power of community, determination, and seeking out the right support. With the guidance of the ND SBDC, her vision has grown beyond expectations, making a lasting impact on the families of Williston. Coyote Pups Learning Den is more than just a business — it’s a cornerstone of the community, shaping the next generation with care and commitment.