{"id":2750,"date":"2025-07-25T15:21:50","date_gmt":"2025-07-25T20:21:50","guid":{"rendered":"https:\/\/blogs.und.edu\/business-engagement\/?p=2750"},"modified":"2025-10-10T13:39:27","modified_gmt":"2025-10-10T18:39:27","slug":"success-story-yellowstone-river-beef","status":"publish","type":"post","link":"https:\/\/blogs.und.edu\/business-engagement\/2025\/07\/success-story-yellowstone-river-beef\/","title":{"rendered":"Success Story: Yellowstone River Beef"},"content":{"rendered":"<h3><a href=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/4-at-YRB.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2753 size-medium\" src=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/4-at-YRB-e1753474733649-300x260.jpg\" alt=\"\" width=\"300\" height=\"260\" srcset=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/4-at-YRB-e1753474733649-300x260.jpg 300w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/4-at-YRB-e1753474733649-1024x887.jpg 1024w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/4-at-YRB-e1753474733649-768x665.jpg 768w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/4-at-YRB-e1753474733649-1320x1143.jpg 1320w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/4-at-YRB-e1753474733649.jpg 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Yellowstone River Beef &#8211; Williston, 2025<\/h3>\n<p>WILLISTON &#8211; In May of 2024, two agricultural families, CJ &amp; Calli Thorne, and Luke &amp; Courtney Taylor, took the next step in their farm-to-fork journey by purchasing Yellowstone River Beef (YRB), a USDA federally inspected beef processing plant in Williston, North Dakota. Although they were not actively looking for a new venture, the opportunity arose in October of 2023. After years of raising and selling beef through Thorne\u2019s own operation, Triangle M Ranch &amp; Feedlot, and working with YBR for processing, they quickly saw the value in owning the facility themselves.<\/p>\n<p>\u201cWe had been selling beef directly off our ranch for a few years and had done much of the processing at<a href=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/red-cattle-hills.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2755 size-medium\" src=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/red-cattle-hills-e1753474820958-300x253.jpg\" alt=\"\" width=\"300\" height=\"253\" srcset=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/red-cattle-hills-e1753474820958-300x253.jpg 300w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/red-cattle-hills-e1753474820958-1024x865.jpg 1024w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/red-cattle-hills-e1753474820958-768x649.jpg 768w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/red-cattle-hills-e1753474820958-1320x1115.jpg 1320w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/red-cattle-hills-e1753474820958.jpg 1536w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> YBR,\u201d said CJ and Calli<span style=\"text-decoration: line-through\">.<\/span> \u201cBoth families have been entrepreneurs for a while, so when this opportunity came up, we saw the potential \u2013 even though we weren\u2019t really looking for something new.\u201d The plant itself has a long history in the community, known previously as Prairie Packing or Williston Meats, it has served the area for decades. These new owners are focused on bringing back the local connection, detailing \u201cWe\u2019re processing local cattle, and working to make sure people in our local communities and the region know what we have to offer.\u201d<\/p>\n<p>With their deep roots in agriculture and extensive experience in the beef industry, the Thorne and Taylor families bring expertise from cow\/calf operations to custom feeding. Like any ownership transition, the process came with challenges, which led them to seek support from the North Dakota Small Business Development Centers (ND SBDC). \u201cWe knew they had a wealth of connections, resources, and tools for us,\u201d the families shared. Working with Keith Olson from the Williston Center was a natural choice as he had been involved with the plant\u2019s prior transitions.<\/p>\n<p><a href=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/tbone.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2756\" src=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/tbone-300x201.webp\" alt=\"\" width=\"300\" height=\"201\" srcset=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/tbone-300x201.webp 300w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/tbone.webp 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u201cKeith helped us with our numbers and helped create a business plan. He asked us questions we may not have thought about,\u201d they said. \u201cI truly don\u2019t know if we would have made this business a reality if it weren\u2019t for the help of Keith at the SBDC.\u201d Since the purchase, both YRB\u2019s custom processing list and their retail sales have grown. They attribute that success to a strong work ethic, deep industry knowledge, and trust within their community. \u201cWe are the rancher and the butcher,\u201d they said. \u201cPeople also know our character, who we are as individuals, and that they can trust us.\u201d<\/p>\n<p>Community support has been a major factor in their success. \u201cIt\u2019s really fun when we see new customers<a href=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2754 alignright\" src=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-300x225.jpg 300w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-1024x768.jpg 1024w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-768x576.jpg 768w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-1536x1152.jpg 1536w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-2048x1536.jpg 2048w, https:\/\/blogs.und.edu\/business-engagement\/wp-content\/uploads\/sites\/4\/2025\/07\/entire-group-at-YRB-taylor-thorne-1320x990.jpg 1320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> walk into the retail store daily. Many of them we\u2019ve learned have come because of word of mouth.\u201d To other aspiring entrepreneurs, their advice is simple, but also powerful as they state, \u201cRunning businesses can be incredibly challenging, but also incredibly rewarding. You have to be willing to do the extra, and that includes the little things. Nothing is below you as the owner, and I think that\u2019s important for your employees to see.\u201d<\/p>\n<p>Grateful for the opportunity to bring quality beef to their region, the Thorne and Taylor families of\u00a0Yellowstone River Beef continue to grow their business and share their story with their customers and employees every step of the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yellowstone River Beef &#8211; Williston, 2025 WILLISTON &#8211; In May of 2024, two agricultural families, CJ &amp; Calli Thorne, and Luke &amp; Courtney Taylor, took the next step in their farm-to-fork journey by purchasing Yellowstone River Beef (YRB), a USDA federally inspected beef processing plant in Williston, North Dakota. Although they were not actively looking [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":2753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[525],"tags":[],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nd-sbdc-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story: Yellowstone River Beef - ND Small Business Development Centers<\/title>\n<meta name=\"description\" content=\"Learn about the purchase of Yellowstone River Beef by two agricultural families, strengthening their commitment to quality beef production.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.und.edu\/business-engagement\/2025\/07\/success-story-yellowstone-river-beef\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story: Yellowstone River Beef - 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