Dr. Jennifer Stoner’s research featured in Impact Magazine

Dr. Jennifer Stoner’s research on naming was recently featured in an article in Impact Magazine, which is a magazine published by the Marketing Research Society in the United Kingdom.

Stoner’s article “The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations” was published in volume 28, Issue 1 in the Journal of Consumer Psychology.

Impact Magazine focuses on publishing quality research and insight and business intelligence to deliver better customer understanding, and commercial advantage.