Nistler CoBPA Faculty Research

Celebrate the impact of our research.

Dr. Jennifer Stoner’s research featured in Impact Magazine

Dr. Jennifer Stoner’s research on naming was recently featured in an article in Impact Magazine, which is a magazine published by the Marketing Research Society in the United Kingdom.

Stoner’s article “The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations” was published in volume 28, Issue 1 in the Journal of Consumer Psychology.

Impact Magazine focuses on publishing quality research and insight and business intelligence to deliver better customer understanding, and commercial advantage.