{"id":2050,"date":"2026-04-24T10:00:22","date_gmt":"2026-04-24T15:00:22","guid":{"rendered":"https:\/\/blogs.und.edu\/cobpa\/?p=2050"},"modified":"2026-04-20T10:50:16","modified_gmt":"2026-04-20T15:50:16","slug":"nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium","status":"publish","type":"post","link":"https:\/\/blogs.und.edu\/cobpa\/2026\/04\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\/","title":{"rendered":"Nistler to Welcome Liquid Death CEO Mike Cessario for Inaugural Entrepreneurship Symposium"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:e8eb9f31-d8d0-410f-b64a-ed4f53df53b2-18\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d0e3f1b0-5402-431d-859d-a4f8011e092f\" data-message-model-slug=\"gpt-5-3-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"86\" data-end=\"269\"><em>The Middleton School of Entrepreneurship &amp; Management is launching its first-ever Middleton Entrepreneurship Symposium, featuring Mike Cessario, Founder &amp; CEO of Liquid Death.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2051 alignleft\" src=\"https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572-296x300.jpg\" alt=\"\" width=\"342\" height=\"347\" srcset=\"https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572-296x300.jpg 296w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572-1012x1024.jpg 1012w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572-148x150.jpg 148w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572-768x777.jpg 768w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572-1517x1536.jpg 1517w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572-1320x1336.jpg 1320w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/032426_Mike_Cessario_AAE_Headshot-scaled-e1776699967572.jpg 1707w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/p>\n<p data-start=\"271\" data-end=\"552\"><strong data-start=\"271\" data-end=\"288\">Event Details<\/strong><\/p>\n<p data-start=\"271\" data-end=\"552\">What: Middleton Entrepreneurship Symposium<br data-start=\"333\" data-end=\"336\" \/>Who: Mike Cessario, Founder &amp; CEO of Liquid Death<br data-start=\"385\" data-end=\"388\" \/>When: Monday, April 27 | 3:30\u20135:00 p.m.<br data-start=\"427\" data-end=\"430\" \/>Where: Barry Auditorium, Nistler College of Business &amp; Public Administration<br data-start=\"506\" data-end=\"509\" \/>Livestream available | Open to the public<\/p>\n<p data-start=\"554\" data-end=\"605\"><a href=\"https:\/\/vimeo.com\/event\/5822925\/46e56f3fad\">Click here to watch the livestream!<\/a><\/p>\n<p data-start=\"607\" data-end=\"837\">\n<\/div>\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"607\" data-end=\"837\">Cessario will present \u201cEntertain or Die: Because Boring Brands Die Quiet Deaths,\u201d sharing how Liquid Death built a globally recognized, $1.4 billion brand by prioritizing entertainment, storytelling, and bold marketing strategies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2053 alignright\" src=\"https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-300x200.jpg\" alt=\"\" width=\"484\" height=\"322\" srcset=\"https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-300x200.jpg 300w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-1024x683.jpg 1024w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-150x100.jpg 150w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-768x512.jpg 768w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-1536x1025.jpg 1536w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-2048x1366.jpg 2048w, https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-1320x880.jpg 1320w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><\/p>\n<p data-start=\"839\" data-end=\"1030\">The symposium is designed to bring leading entrepreneurs and innovators to campus each year, offering insights into how companies are built, scaled, and differentiated in competitive markets.<\/p>\n<p data-start=\"1032\" data-end=\"1246\">As Interim Dean Patrick O\u2019Neill noted, the event reflects the Middleton School\u2019s mission to connect students with real-world leaders and help them develop the confidence and perspective to become future innovators.<\/p>\n<p data-start=\"1248\" data-end=\"1322\">Parking will be available in the Burtness Theater and Gustafson Hall lots.<\/p>\n<p data-start=\"1324\" data-end=\"1473\" data-is-last-node=\"\" data-is-only-node=\"\">This event is made possible through the support of Tom and Konnie Middleton, whose generosity continues to advance entrepreneurship education at UND.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Middleton School of Entrepreneurship &amp; Management is launching its first-ever Middleton Entrepreneurship Symposium, featuring Mike Cessario, Founder &amp; CEO of Liquid Death. Event Details What: Middleton Entrepreneurship SymposiumWho: Mike Cessario, Founder &amp; CEO of Liquid DeathWhen: Monday, April 27 | 3:30\u20135:00 p.m.Where: Barry Auditorium, Nistler College of Business &amp; Public AdministrationLivestream available | Open [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":2053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nistler to Welcome Liquid Death CEO Mike Cessario for Inaugural Entrepreneurship Symposium - NCoBPA News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.und.edu\/cobpa\/2026\/04\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nistler to Welcome Liquid Death CEO Mike Cessario for Inaugural Entrepreneurship Symposium - NCoBPA News\" \/>\n<meta property=\"og:description\" content=\"The Middleton School of Entrepreneurship &amp; Management is launching its first-ever Middleton Entrepreneurship Symposium, featuring Mike Cessario, Founder &amp; CEO of Liquid Death. Event Details What: Middleton Entrepreneurship SymposiumWho: Mike Cessario, Founder &amp; CEO of Liquid DeathWhen: Monday, April 27 | 3:30\u20135:00 p.m.Where: Barry Auditorium, Nistler College of Business &amp; Public AdministrationLivestream available | Open [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.und.edu\/cobpa\/2026\/04\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\/\" \/>\n<meta property=\"og:site_name\" content=\"NCoBPA News\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-24T15:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.und.edu\/cobpa\/wp-content\/uploads\/sites\/15\/2026\/04\/111725_Mike_Cessario_AAE_Action_Shot_3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CoBPA News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CoBPA News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/2026\\\/04\\\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/2026\\\/04\\\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\\\/\"},\"author\":{\"name\":\"CoBPA News\",\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/#\\\/schema\\\/person\\\/d9567db93b5774d0a034bdb5de971fac\"},\"headline\":\"Nistler to Welcome Liquid Death CEO Mike Cessario for Inaugural Entrepreneurship Symposium\",\"datePublished\":\"2026-04-24T15:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/2026\\\/04\\\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\\\/\"},\"wordCount\":198,\"image\":{\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/2026\\\/04\\\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/wp-content\\\/uploads\\\/sites\\\/15\\\/2026\\\/04\\\/111725_Mike_Cessario_AAE_Action_Shot_3-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/2026\\\/04\\\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\\\/\",\"url\":\"https:\\\/\\\/blogs.und.edu\\\/cobpa\\\/2026\\\/04\\\/nistler-to-welcome-liquid-death-ceo-mike-cessario-for-inaugural-entrepreneurship-symposium\\\/\",\"name\":\"Nistler to Welcome Liquid Death CEO Mike Cessario for Inaugural Entrepreneurship Symposium - 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