UND Today

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UND Athletics delivers ‘Sweet Victory’ to fans

The ‘Sweet Victory’ cookie, from Real Good Cookies, is the latest in the line of consumable products announced by UND

Sweet Victory is a half-pound cookie with bittersweet chocolate chips and green and white sprinkles stuffed with a brownie bite. Real Good Cookies proudly uses North Dakota grown flours and sugars in all of their cookies. Preorders for the cookie can now be made at realgoodcookies.com, with the first batch being ready for local pick up and nationwide shipping in mid-December. As an officially licensed product, a portion of each purchase will support the University of North Dakota.

The University of North Dakota Athletics Department has teamed up with Real Good Cookies, a Grand Forks based cookie baker and CLC, the university’s exclusive brand licensing company, to announce the creation of Sweet Victory, the official cookie of Fighting Hawk athletics.

“We’re excited about this partnership with a locally based Grand Forks small business on this unique consumable product,” said UND athletics director Bill Chaves. “Thank you to multi-time UND graduate Sarah Horak and Real Good Cookies for working with us to give our fans another way to experience our university and athletic teams.”

Sweet Victory is a half-pound cookie with bittersweet chocolate chips and green and white sprinkles stuffed with a brownie bite. Real Good Cookies proudly uses North Dakota grown flours and sugars in all of their cookies. Preorders for Sweet Victory can now be made at realgoodcookies.com, with the first batch being ready for local Grand Forks pick up and nationwide shipping in mid-December.

Sweet Victory is sure to make any occasion better, whether it be a graduation party, a gathering to watch the next big game or simply a movie night at home.

As an officially licensed product, a portion of each purchase will support the University of North Dakota.

Sweet Victory is the latest in the line of consumable products announced by UND. Within the last 13 months, UND has partnered with Bully Brew Coffee House on two officially licensed coffees, Hawks Blend and Champions Blend. Prior to the coffees, other consumables in the marketplace are Champion Chip ice cream available at Hugo’s and Fighting Hawks wine available at Hugo’s wine and spirits and Happy Harry’s Bottle Shop.

“UND has been a leader in licensing consumable products with unique ties to the Grand Forks community, and we are proud to be a part of helping them bring these products to market,” said Cory Moss, CEO of CLC. “The Sweet Victory cookie is a great way for Fighting Hawks fans to connect with their favorite team while supporting the university.”

Real Good Cookies is also a corporate partner through Fighting Hawks Sports Properties, the exclusive multimedia rights holder for University of North Dakota Athletics.

About the University of North Dakota
Founded in 1883, six years before the state itself was established, the University of North Dakota gave North Dakota its name when the former Dakota territories separated into two distinct states. Today, UND is a busy 521-acre campus, the state’s largest. UND emerged as an innovator in engineering, medicine, aviation, and unmanned aircraft systems.

About Real Good Cookies:

When the COVID-19 pandemic forced them to temporarily close their Grand Forks restaurant, Nick and Sarah Horak knew they were going to have to be creative to weather the storm. When they were able to reopen their restaurant for to-go service only, they started with a small menu but created as many “up-sells” as they could think of to try to increase every ticket – including the bittersweet chocolate chip cookies they had put on their menu a year prior. It didn’t take long before they started receiving orders just for the cookies. After adding half pound cookies to the menu, the cookies continued to sell out again and again. By the end of 2020, it was apparent the cookies needed their own brand and their own space. So in early 2021, Sarah started Real Good Cookies and by May she built out a separate commercial kitchen in downtown Grand Forks. Sarah and her team have made and sold over 60,000 cookies and have shipped Real Good Cookies to all fifty states in the USA.

About CLC:

CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.

About LEARFIELD:

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.