{"id":20589,"date":"2021-04-29T16:19:47","date_gmt":"2021-04-29T21:19:47","guid":{"rendered":"https:\/\/blogs.und.edu\/und-today\/?p=20589"},"modified":"2026-07-15T14:49:17","modified_gmt":"2026-07-15T19:49:17","slug":"never-doubt-the-communication-major","status":"publish","type":"post","link":"https:\/\/blogs.und.edu\/und-today\/2021\/04\/never-doubt-the-communication-major\/","title":{"rendered":"Never doubt the Communication major"},"content":{"rendered":"

At Communication Appreciation Day, graduates working everywhere from Grand Forks to New York City sing praises of their UND Communication degree<\/strong><\/p>\n

\"\"
The 2021 Communication Appreciation Day let UND students learn from 18 Communication degree-holders who’ve gone on to enjoy exceptional careers. UND students planned the event and produced all of its materials, including the Thank You slide above.<\/figcaption><\/figure>\n

A tried-and-true piece of advice for communicators in all media is the following: \u201cShow, don\u2019t tell.\u201d<\/p>\n

And on Saturday, the UND Communication Department took that advice to heart by showing, rather than telling listeners about, the value of a Communication degree.<\/p>\n

\u201cMy career would not have been possible if it had not been for my experience at UND,\u201d said UND Communication grad Peter Bottini, who now works in midtown Manhattan as Social Media Marketing Director for the National Hockey League.<\/p>\n

\u201cI really came to life when I arrived at UND in 2009.\u201d And since then, \u201cI\u2019ve made the most of my classes and I\u2019ve made the most of my connections,\u201d doing work that every day calls upon the skills he learned at UND, Bottini said.<\/p>\n

Emily Zangari, also a UND Communication grad and currently Director of Digital Content and Strategy at the University of Connecticut, agreed. \u201cI couldn\u2019t have asked for a better experience at UND,\u201d Zangari said.<\/p>\n

\u201cAnd it really set me up for success, with the skills that I learned and connections I made. I can\u2019t say enough about it.\u201d<\/p>\n

\"\"
Se Kwon, a UND Communication alum who’s a reporter for WDAY-TV in Fargo, showed clips of her professional work as part of her presentation during Communication Appreciation Day. Web screenshot.<\/figcaption><\/figure>\n

Communication Appreciation Day<\/h2>\n

Bottini and Zangari were just two of 18 UND Communication alums who spoke on Saturday at a special afternoon-long event. Communication Appreciation Day, sponsored by the UND Communication Department, featured a series of 40-minute Zoom sessions with graduates in six different industries: Journalism; Event Planning, Marketing & Sales; Health Communication; Advertising & Public Relations; Social Media Advertising & Management; and Sports Communication.<\/p>\n

In each session, the graduates took turns describing their work and how they\u2019d been helped in their careers by their UND Communication degree<\/a>. The consensus: \u201cAt the UND Communication Department, you get hands-on experience with advertising, public relations, journalism, social media and other skills,\u201d said Emily Hanson, who graduated from UND last year but already is director of marketing at the Alerus Center in Grand Forks.<\/p>\n

That means graduates are able to show up at job interviews with not just resumes, but portfolios full of creative accomplishments. That gave Hanson, for one, an advantage when applying for marketing work, even though other applicants had marketing degrees: \u201cWith the experience I had gained within the Communication Department, my employer was impressed. It\u2019s unreal,\u201d she said.<\/p>\n

Communication Appreciation Day got its start when research came back about students and prospective students\u2019 lack of knowledge about the Communication major. \u201cEveryone thought the Communication major is just about writing and public speaking, when in fact, it provides a lot of opportunities for students,\u201d said Joonghwa Lee, assistant professor of communication.<\/p>\n

Moreover, another gap in students\u2019 connections with and awareness of Communication alumni also was identified. Communication Appreciation Day is the department\u2019s way of tackling both issues head-on.<\/p>\n

A planning and logistics challenge<\/h2>\n

Starting in the fall, three UND Communication students, under Lee\u2019s supervision, began planning Saturday\u2019s event. \u201cIt was a lot more work than I thought it would be,\u201d said Nicole Rothenberger, one of the three planners and a UND triple major \u2013 in Communication, International Studies and Honors \u2013 who’s graduating in May.<\/p>\n

That\u2019s especially true because the students handled all the recruiting, all the scheduling, all the social media and all of the advertising for the event, among many other tasks.<\/p>\n

\u201cBut I found myself really liking and enjoying it. And I learned a lot that I can use, professionally, through this experience \u2026 In a real way, preparing the event involved journalism, event planning, public relations, social media and almost all of the other industry-categories that we arranged. I really used every single skill that I\u2019ve learned over my past four years in the Communication Department.\u201d<\/p>\n

That same theme of their UND coursework\u2019s practical value surfaced over and over again during the discussions on Saturday.<\/p>\n

At UND, Lisa Martinez took Intro to Media Writing, Principles of Public Relations, Media Planning for Advertising and Fundamentals of Graphic Design classes, among others, she said. She used all of those on Day 1 of her first job as a United Way staff member in Grand Forks, and continues to do so in her current position as Marketing Coordinator at UND.<\/p>\n

\u201cThe United Way was a small office \u2013 only four people at that time \u2013 and they were looking for someone who was willing and able to wear lots of different hats,\u201d Martinez said.<\/p>\n

\u201cI said, \u2018That\u2019s me,\u2019 and I told them I\u2019d be fine working in a lot of different roles.\u201d Her Communication major and liberal-arts foundation had prepared her for a variety of duties, she said.<\/p>\n

\"\"
Riley Hallaway, video journalist with Forbes in New York City, explained how the skills he learned in his Communication major at UND can translate into professional success. Web screenshot.<\/figcaption><\/figure>\n

Skill set for multiple jobs<\/h2>\n

Amber Bunyea feels the same, even though she completed her UND degree and Communication major 100 percent online. \u201cI\u2019m so thankful that I found UND, because they really equipped me with the skill set that I needed to go out into the job market,\u201d said Bunyea, Business Development and Quality Management executive at AI Signal Research, a Huntsville, Ala.-based Department of Defense contractor.<\/p>\n

Saturday\u2019s event was technically demanding, in that it involved recruiting 18 busy alumni from around the country, lining them up to appear on time and on Zoom with their proper panel, then making sure each grad kept within his or her allotted time while speaking.<\/p>\n

Nevertheless, the five-hour long series of discussions proceeded smoothly and came off without a hitch. That was no accident:<\/p>\n

\u201cWe had rehearsals before the event,\u201d Lee said. \u201cWe had contingency plans in place. And during the event, the student hosts and I kept communicating; we had cell phones in our hands, so we could text back and forth.\u201d<\/p>\n

Moreover, the advertising and marketing that the students had accomplished beforehand also paid off, in that each panel attracted dozens of viewers \u2013 including people from overseas.<\/p>\n

\u201cI hadn\u2019t expected this, but we had international participants, too \u2013 from Somalia, Nigeria and even Turkey,\u201d Lee added. \u201cSo I was like, \u2018Wow, that\u2019s tremendous.\u2019\u201d<\/p>\n

\"\"
This slide highlights one of the six panels that met as part of UND’s 2021 Communication Appreciation Day. Web screenshot.<\/figcaption><\/figure>\n

The Communication family<\/h2>\n

Throughout the afternoon, panelists also shared stories about their jobs. For example, Se Kwon described the routine of the 2 a.m.-to-10-a.m. shift she works as a reporter for WDAY-TV in Fargo, and Riley Hallaway, video journalist with Forbes in New York City, talked about the challenge of reporting on illegal poaching in South Africa.<\/p>\n

All that, plus $1,000 scholarships for some lucky high-school students who tuned in to the Zoomcast and plan to attend UND, too.<\/p>\n

\u201cHelping to plan this event was one of the most valuable things I\u2019ve done at UND, because of the experience I\u2019ve gained and all the good advice that the alumni shared,\u201d Rothenberger said.<\/p>\n

\u201cI\u2019m about to graduate, but I feel more optimistic than anything else, because I\u2019m heading into a world where a lot of things are digital. And that\u2019s one of the highlights of the Communication Department, because it really teaches us how to work online and through all of these new media and digital platforms.\u201d<\/p>\n

Communication Appreciation Day not only reinforced that message, but also gave students and prospective students 18 role models to look up to (and network with, as each alum invited students to do).<\/p>\n

Said Lee, \u201cI believe one of the most important things is for students to have confidence in their major.\u201d Mission accomplished, which means the planning for next year\u2019s Communication Appreciation Day already has begun.<\/p>\n","protected":false},"excerpt":{"rendered":"

At Communication Appreciation Day, graduates working everywhere from Grand Forks to New York City sing praises of their UND Communication degree<\/p>\n","protected":false},"author":16,"featured_media":20593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[16],"class_list":["post-20589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-around-und","tag-arts-sciences"],"acf":[],"yoast_head":"\nNever doubt the Communication major - UND Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.und.edu\/und-today\/2021\/04\/never-doubt-the-communication-major\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Never doubt the Communication major - 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