{"id":42296,"date":"2025-06-24T17:18:28","date_gmt":"2025-06-24T22:18:28","guid":{"rendered":"https:\/\/blogs.und.edu\/und-today\/?p=42296"},"modified":"2025-06-24T17:18:28","modified_gmt":"2025-06-24T22:18:28","slug":"the-many-sides-of-discovery-at-und","status":"publish","type":"post","link":"https:\/\/blogs.und.edu\/und-today\/2025\/06\/the-many-sides-of-discovery-at-und\/","title":{"rendered":"The many sides of Discovery at UND"},"content":{"rendered":"<p><strong>In line with the UND LEADS Strategic Plan, Discovery involves creativity, innovation and safety as well as research, authors say<\/strong><\/p>\n<figure id=\"attachment_41827\" aria-describedby=\"caption-attachment-41827\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41827\" src=\"https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/05\/250429-LAUNCHevent-04-web.jpg\" alt=\"Mercedes Terry on stage, presenting at LAUNCH event in UND Memorial Union\" width=\"1024\" height=\"683\" srcset=\"https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/05\/250429-LAUNCHevent-04-web.jpg 1024w, https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/05\/250429-LAUNCHevent-04-web-300x200.jpg 300w, https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/05\/250429-LAUNCHevent-04-web-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-41827\" class=\"wp-caption-text\">Mercedes Terry, a doctoral student in Biomedical Engineering, presents on MindMend Biotech at the LAUNCH: Demo Day event on April 29. Co-founded by Terry and another UND graduate student, MindMend is developing cutting-edge wearable technology designed to monitor neurodegenerative diseases in real time. Photo by Mark Maliskey of Mark Maliskey Photography, Grand Forks.<\/figcaption><\/figure>\n<p><strong>Editor\u2019s note:<\/strong>\u00a0<em>The following letter, written by <a href=\"https:\/\/campus.und.edu\/directory\/emily.gibbensbuteau\" target=\"_blank\" rel=\"noopener\"><strong>Emily Gibbens-Buteau<\/strong><\/a>, assistant professor in the UND Department of Communication; <a href=\"https:\/\/www.linkedin.com\/in\/spencer-milanowski-719b02349\/\" target=\"_blank\" rel=\"noopener\"><strong>Spencer Milanowski<\/strong><\/a>, UND student and founder, PRC Electric; and <a href=\"https:\/\/campus.und.edu\/directory\/marcus.simpson\" target=\"_blank\" rel=\"noopener\"><strong>Marcus Simpson<\/strong><\/a>, UND director of Safety, introduces a special edition of UND Today focused on the <a href=\"https:\/\/und.edu\/about\/strategic-plan\/discovery.html\" target=\"_blank\" rel=\"noopener\"><strong>Discovery<\/strong><\/a> core value of the <a href=\"https:\/\/und.edu\/about\/strategic-plan\/index.html\" target=\"_blank\" rel=\"noopener\"><strong>UND LEADS Strategic Plan<\/strong><\/a>.<\/em><\/p>\n<p><em>As readers may know, UND Today is devoting a series of monthly special issues to the University\u2019s progress on fulfilling the Strategic Plan. The issues consider the plan\u2019s \u201cLEADS\u201d core values \u2014 Learning, Equity, Affinity, Discovery and Service \u2014 in succession.<\/em><\/p>\n<p><em>Comments or questions? Contact Tom Dennis, UND Today editor, at tom.dennis@UND.edu. Thank you for reading!<\/em><\/p>\n<p style=\"text-align: center\">####<\/p>\n<p><strong>By Emily Gibbens-Buteau, Spencer Milanowski and Marcus Simpson<\/strong><\/p>\n<p>A scientist in a laboratory, peering into a microscope to examine a newly isolated bacteria for the very first time \u2026 that\u2019s the typical image of Discovery at UND. And to be sure, Discovery is indeed taking place in labs and classrooms and on computer screens campuswide, adding to the sum total of human knowledge in that traditional yet still-essential way.<\/p>\n<p>But research is just one element of the Discovery core value in the UND LEADS Strategic Plan. There are others, and this letter is about one in particular: Service units, as the plan prioritizes in Discovery with the following goal:<\/p>\n<p>\u201cStrengthen service units that support creativity, research and innovation in all stages, from program development to promotion and beyond.\u201d<\/p>\n<p>Note the terms \u201ccreativity\u201d and \u201cinnovation\u201d in that passage, and see how they complement \u201cresearch\u201d in the examples below.<\/p>\n<h2>Hands-on experience = Discovery<\/h2>\n<figure id=\"attachment_42316\" aria-describedby=\"caption-attachment-42316\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42316\" src=\"https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/06\/Emily-Gibbens-Buteau-Headshot.jpg\" alt=\"Emily Gibbens-Buteau\" width=\"175\" height=\"218\" \/><figcaption id=\"caption-attachment-42316\" class=\"wp-caption-text\">Emily Gibbens-Buteau<\/figcaption><\/figure>\n<p>\u2022 One of us, Emily Gibbens-Buteau, had the chance over the past few months to lead two projects that reflect this Discovery priority. Both projects gave students the chance to experience Discovery by creating and innovating through hands-on, real-world experiences.<\/p>\n<p>\u201cDuring Spring Semester, I taught COMM 499, a special topics course focused on promoting the UND LEADS Strategic Plan to students,\u201d Gibbens-Buteau says.<\/p>\n<p>\u201cThrough campus surveys, guest speakers and creative collaboration, students built a full promotional campaign complete with branding, social media strategy, videos, podcasts and more.\u201d<\/p>\n<p>The students presented their final campaign book directly to the UND LEADS team, gaining valuable experience, connections and confidence in the process.<\/p>\n<p>Then in June 2025, Gibbens-Buteau hosted the second annual Digital Storytelling Summit, where 16 high school students and seven UND undergraduate interns stayed on campus for a week of creativity, media production and community engagement.<\/p>\n<p>Participants discovered new technologies, developed storytelling skills and networked with UND faculty and staff, industry professionals and each other, all while exploring how to use communication tools to make a meaningful impact.<\/p>\n<p>\u201cMost important, the students gained experience and fresh ideas they can take back and use to contribute to their own communities across North Dakota and Minnesota,\u201d Gibbens-Buteau says.<\/p>\n<p>\u201cBoth experiences have reminded me that Discovery isn\u2019t just about what we learn. It\u2019s also about how we use that knowledge to create, connect and contribute in real ways.<\/p>\n<p>\u201cI\u2019m grateful to be part of a university that values innovation and creativity at every stage and ensures students aren\u2019t just witnessing Discovery, but actively participating in it.\u201d<\/p>\n<figure id=\"attachment_42317\" aria-describedby=\"caption-attachment-42317\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42317\" src=\"https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/06\/Spencer-Milanowski-w-cycle.jpg\" alt=\"Spencer Milanowsky and compact electric motorcycle at LAUNCH event\" width=\"1024\" height=\"683\" srcset=\"https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/06\/Spencer-Milanowski-w-cycle.jpg 1024w, https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/06\/Spencer-Milanowski-w-cycle-300x200.jpg 300w, https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/06\/Spencer-Milanowski-w-cycle-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-42317\" class=\"wp-caption-text\">Spencer Milanowski, a Rotorcraft Aviation student at UND, takes the stage at the Runway program\u2019s LAUNCH Event in April to describe his start-up company&#8217;s compact electric motorcycle, which he built by himself. Photo by Mark Maliskey of Mark Maliskey Photography, Grand Forks.<\/figcaption><\/figure>\n<h2>Entrepreneurship = Discovery<\/h2>\n<p>\u2022 Another of us, Spencer Milanowski, is the founder of Pizza Racing Company Electric and a participant in the Runway program. A joint venture of the Center for Innovation and the Nistler College of Business &amp; Public Administration, the Runway program combines start-up training, mentorship by staff and business owners, networking and access to up to $10,000 in mini-grant funding to support UND student ventures.<\/p>\n<p>\u201cUND\u2019s Runway program has allowed me to \u2018Discover\u2019 the possibility of starting my own business, while walking me through the first steps to make this dream a reality,\u201d Milanowski says.<\/p>\n<p>\u201cFrom building prototypes to registering an LLC, my mentors have guided me through the vast world of entrepreneurship. Through unique learning opportunities such as presentations and networking events, I have made and maintained important connections that have proven essential in the development of my startup company.\u201d<\/p>\n<p>Truly, the Runway program supports \u201ccreativity, research and innovation in all stages, from program development to promotion and beyond,\u201d the Discovery priority highlighted in this letter, Milanowski says. \u201cI am beyond thankful for the help from my mentors and peers during my Runway experience and look forward to continuing my Discovery adventures in the fall.\u201d<\/p>\n<h2>Safety = foundational to Discovery<\/h2>\n<figure id=\"attachment_32831\" aria-describedby=\"caption-attachment-32831\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-32831\" src=\"https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2023\/10\/221206-marcus-simpson-web-2.jpg\" alt=\"Marcus Simpson\" width=\"150\" height=\"200\" \/><figcaption id=\"caption-attachment-32831\" class=\"wp-caption-text\">Marcus Simpson<\/figcaption><\/figure>\n<p>\u2022 Of course, Discovery in classrooms and Discovery in entrepreneurship workshops must proceed safely if it\u2019s to proceed at all. That\u2019s the concern of the third of us, Marcus Simpson.<\/p>\n<p>\u201cWhen I assumed my role as UND\u2019s director of Safety more than two years ago, it was my job to create an environment where safety is woven into every action, every decision and every process at the University,\u201d Simpson says.<\/p>\n<p>\u201cI wanted to share my dedication to safety with the campus community and have them embrace the safety culture and our safety professionals in the same way.\u201d<\/p>\n<p>Behind the scenes at UND, Simpson notes, is a team of safety professionals. They&#8217;re unsung heroes who are dedicated to preventing accidents and promoting a culture of safety, and who spend their working hours making sure that every precaution is in place, and every risk is minimized.<\/p>\n<p>This ensures that \u201cwe don\u2019t just save lives,\u201d Simpson says. \u201cWe create an environment where safety is woven into every action, decision and process that is undertaken on the campus.\u201d<\/p>\n<p>In other words, Simpson\u2019s team is the very definition of a service unit. They\u2019re the support workers whose efforts ensure that the process of Discovery can continue, safely and smoothly for all.<\/p>\n<p>\u201cWe don\u2019t judge, blame or shame,\u201d Simpson says. \u201cWe help, teach and empower.\u201d That\u2019s how the Safety office and professionals at the University of North Dakota support the UND LEADS Strategic Plan, and it\u2019s also the foundation upon which Discovery \u2014 and just about everything else at the University \u2014 is built.<\/p>\n<p><em><strong>&gt;&gt;\u00a0<\/strong><strong>Questions or comments\u00a0<\/strong><strong>about the\u00a0<a href=\"https:\/\/und.edu\/about\/strategic-plan\/index.html\" target=\"_blank\" rel=\"noopener\">UND LEADS Strategic Plan<\/a>?<\/strong>\u00a0Your thoughts are welcome! Please contact\u00a0<strong><a href=\"https:\/\/und.edu\/directory\/ryan.zerr\" target=\"_blank\" rel=\"noopener\">Ryan Zerr<\/a><\/strong>, associate vice president for Strategy &amp; Implementation, or\u00a0<a href=\"https:\/\/campus.und.edu\/directory\/anna.kinney\" target=\"_blank\" rel=\"noopener\"><strong>Anna Marie Kinney<\/strong><\/a>, coordinator of the University Writing Program, the co-chairs of the UND LEADS Implementation Committee. You also may offer your thoughts by visiting the\u00a0<strong><a href=\"https:\/\/und.edu\/about\/strategic-plan\/index.html\" target=\"_blank\" rel=\"noopener\">UND LEADS Strategic Plan home page<\/a><\/strong>\u00a0and clicking on the \u201cProvide your feedback\u201d link.<\/em><\/p>\n<p><em>Thank you for your support of the UND LEADS Strategic Plan!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In line with the UND LEADS Strategic Plan, Discovery involves creativity, innovation and safety as well as research, authors say<\/p>\n","protected":false},"author":24,"featured_media":41827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[138,16,17],"class_list":["post-42296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-plan","tag-center-for-innovation","tag-arts-sciences","tag-ncobpa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The many sides of Discovery at UND - UND Today<\/title>\n<meta name=\"description\" content=\"In line with the UND LEADS Strategic Plan, Discovery involves creativity, innovation and safety as well as research, authors say\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.und.edu\/und-today\/2025\/06\/the-many-sides-of-discovery-at-und\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The many sides of Discovery at UND - UND Today\" \/>\n<meta property=\"og:description\" content=\"In line with the UND LEADS Strategic Plan, Discovery involves creativity, innovation and safety as well as research, authors say\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.und.edu\/und-today\/2025\/06\/the-many-sides-of-discovery-at-und\/\" \/>\n<meta property=\"og:site_name\" content=\"UND Today\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T22:18:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.und.edu\/und-today\/wp-content\/uploads\/sites\/7\/2025\/05\/250429-LAUNCHevent-04-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"UND Today\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UND Today\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/und-today\\\/2025\\\/06\\\/the-many-sides-of-discovery-at-und\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/und-today\\\/2025\\\/06\\\/the-many-sides-of-discovery-at-und\\\/\"},\"author\":{\"name\":\"UND Today\",\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/und-today\\\/#\\\/schema\\\/person\\\/6d75904e56fd4224cbe50dab6857dc00\"},\"headline\":\"The many sides of Discovery at UND\",\"datePublished\":\"2025-06-24T22:18:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/und-today\\\/2025\\\/06\\\/the-many-sides-of-discovery-at-und\\\/\"},\"wordCount\":1221,\"image\":{\"@id\":\"https:\\\/\\\/blogs.und.edu\\\/und-today\\\/2025\\\/06\\\/the-many-sides-of-discovery-at-und\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.und.edu\\\/und-today\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/05\\\/250429-LAUNCHevent-04-web.jpg\",\"keywords\":[\"Center for Innovation\",\"College of Arts &amp; 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