Our New “Front Door” to Programs
Fall (September and October) is prime time for recruitment and our new program finder is exceeding expectations.
Here’s what we’re noticing:
71% Spike in PDF Downloads
The program finder allows users to generate a program fact sheet (PDF) for each program. Every PDF download costs us $0.02. Downloads went up so dramatically in September that we had to upgrade the printing software to get the cost down. This is a good problem to have.
40% Increase in Unique Visitors
In October alone, we’ve had 12,136 individuals visit the program finder home page. Once they are on the home page, they are staying and exploring. We know this because the page has a bounce rate of only 17%. This very low in the web world (anything under 40% is good).
Top 10 Performing Programs
Our top 10 performing program pages during September and October all had at least 1,000 page views.