Success Story: Revival IV and Wellness

From One Room to Two Locations: Revival IV and Wellness Expands in Western North Dakota

Watford -When Cassie Haak became a nurse practitioner and moved to Watford City, she never imagined owning a clinic. But as she considered the kind of care she wanted to provide, her perspective began to change. In December 2023, she took the first steps toward building a practice focused on integrative wellness.

With more than 20 years of healthcare experience, including work as a nurse practitioner since 2011, Cassie opened Revival IV and Wellness in a single room inside an office building. She wanted to move away from traditional insurance-based healthcare and offer a different approach to wellness. Her practice began providing IV therapy, weight loss services, and lifestyle support.

While Cassie brought years of healthcare experience to the business, ownership introduced new responsibilities. Managing staff, making financial decisions, and planning for growth were all new territory.

Learning the Business Side

On the recommendation of another small business owner, Cassie connected with ND SBDC Williston Center Director Keith Olson in January 2024. Their work began with the fundamentals of business ownership, giving Cassie a resource for questions and decisions as she established her practice.

“I had never owned a business, and they do not teach you any of this in nursing school, so I expected to start with the basics and build from there,” Cassie said. “That is exactly what we did.”

Finding commercial space was one of Cassie’s first challenges. Keith assisted her with the financial projections needed to secure her initial lease. When an opportunity later arose to purchase an existing drug and alcohol testing business along with its building, Cassie saw a potential solution to her space limitations.

The opportunity also presented financial questions. Revenue from the testing business had declined under its previous ownership, so Cassie and Keith developed projections and evaluated different financing scenarios to determine whether the combined operations could support the investment.

After working through the numbers, Cassie moved forward with the purchase, giving Revival IV and Wellness a permanent home, room to expand, and an additional service offering.

Creating Space for Growth

Since opening in a single room, Revival IV and Wellness has expanded into its own building, added staff, and opened a second location in Williston. The Watford City building also became a starting point for two other businesses, a physical therapy practice and a chiropractic practice. Both have since grown enough to move into buildings of their own, extending the impact of Cassie’s investment beyond her own business.

Cassie is now preparing for another expansion, this time into meal preparation using the building’s commercial kitchen. Keith continues to work with her as she evaluates food costs, business structure, and online ordering options for the new service.

For Cassie, the value of ongoing advising extends beyond financial projections. She appreciates having someone who challenges her thinking and helps her consider possibilities she might otherwise overlook.

“Keith makes me think about the things I do not naturally think about,” Cassie said. “He plays devil’s advocate and asks what if this happens, or have you thought about it this way.”

Although managing employees and defining roles remain challenges, Cassie credits her faith, family, community, and the ND SBDC with helping her navigate business ownership. She has also appreciated the community’s support, including opportunities to speak at local events and participate as a vendor.

From a single leased room to two locations and plans for additional services, Revival IV and Wellness continues to grow alongside Cassie’s experience as a business owner. With the ND SBDC remaining a resource for new opportunities and decisions, she is building a business that reflects both her healthcare background and her evolving vision for the future.