Nistler CoBPA Faculty Research

Celebrate the impact of our research.

Dr. Jennifer Stoner’s research featured in international blog

Dr. Jennifer Stoner’s research paper, “The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations,” was recently featured in the blog “The Science of Ownership“, which serves as a platform covering a broad range of interdisciplinary topics within the realms of ownership as a non-legal, psychological phenomenon. The blog is hosted by a team of researchers at the WU Vienna University of Economics and Business (Institute for Marketing and Consumer Research) interested in the phenomenon of psychological ownership.