Dr. Jennifer Stoner, Associate Professor in the Department of Marketing, paper published in the Journal of Consumer Behaviour
Categories: Publication
Research Highlight: Dr. Jennifer Stoner, Associate Professor in the Department of Marketing, paper published in the Journal of Consumer Behaviour Journal: Journal of Consumer Behaviour (JQL Level 3)Article Title: Close Enough to Care: Reassessing the Effect of Brand‐Cause Fit on the Perception of Brand Credibility Authors: Fayez Ahmad (Appalachian State University […]