INSPIRATIONAL ALUMNI NAVIGATING THE CRISIS: UND NCoBPA Alumnus, Adam Lunde helps market products to fight against the pandemic.
Our UND Nistler College of Business & Public Administration alumni continue to be leaders in crisis.
UND NCoBPA Alumnus, Adam Lunde, ’09, ’11, serves as the VP of Sales & Marketing for Industrial Custom Products. Read more below on the exceptional work he and his company have done to be flexible and adaptable during challenging times.
Q & A with Adam Lunde
What changes has your business made due to COVID-19?
The most important changes we have made at ICP are to protect the health and wellbeing of our employees. We have made numerous changes to ensure we are following social distance guidelines and keeping everyone safe. We have provided masks, increased the frequency of cleanings, and implemented additional precautions to keep employees at the plant healthy and safe. All employees that are able to work remotely have been working from home since mid-March. Our sales team has had to tweak the way they do business as face-to-face interactions with clients and prospects have completely turned into conference calls, emails, and Zoom meetings.
How has your business adapted your manufacturing of products to assist with the crisis?
The great part of our business model is the diversity of our customer base and various processes we have. We have customers in many market segments where demand has decreased while other markets have increased. We have steered our marketing towards products to help fight against the pandemic including face shields and plastic barriers. Since April 1st, we have made tens of thousands of face shields and are happy to help keep the workers on the front lines safe while also ensuring that our employees keep working and earning a paycheck.
Advice for other business leaders on how to make an impact on their communities during this crisis?
Be flexible and adaptable. The way that you do business on a normal day completely changes during times like this. Typical manufacturing lead times become null and void, and the most important question is how quickly can you make changes. Be generous and help out if you are able to. There will be more families unable to put food on the table, and we need to do what we can to make sure everyone has a meal.
Thank you Adam for showing exceptional leadership as part of the Nistler College of Business & Public Administration Alumni Family!
