Nistler to Welcome Liquid Death CEO Mike Cessario for Inaugural Entrepreneurship Symposium

The Middleton School of Entrepreneurship & Management is launching its first-ever Middleton Entrepreneurship Symposium, featuring Mike Cessario, Founder & CEO of Liquid Death.

Event Details

What: Middleton Entrepreneurship Symposium
Who: Mike Cessario, Founder & CEO of Liquid Death
When: Monday, April 27 | 3:30–5:00 p.m.
Where: Barry Auditorium, Nistler College of Business & Public Administration
Livestream available | Open to the public

Click here to watch the livestream!

Cessario will present “Entertain or Die: Because Boring Brands Die Quiet Deaths,” sharing how Liquid Death built a globally recognized, $1.4 billion brand by prioritizing entertainment, storytelling, and bold marketing strategies.

The symposium is designed to bring leading entrepreneurs and innovators to campus each year, offering insights into how companies are built, scaled, and differentiated in competitive markets.

As Interim Dean Patrick O’Neill noted, the event reflects the Middleton School’s mission to connect students with real-world leaders and help them develop the confidence and perspective to become future innovators.

Parking will be available in the Burtness Theater and Gustafson Hall lots.

This event is made possible through the support of Tom and Konnie Middleton, whose generosity continues to advance entrepreneurship education at UND.