Dr. Connie Bateman, book chapter accepted in Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
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Research Highlight: Dr. Connie Bateman, Professor and Chair in the Department of Marketing, book chapter accepted “Ethics Audit of the Credit Card Act Impacting Issuer Reputation and Sustainability: Policy Leaks, Concerns, Amendment Recommendations,” published in the book entitled Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies. Lead Author: Dr. Connie […]