Dr. Jennifer Stoner presented at the Association of Consumer Research’s Annual Conference

Dr. Jennifer Stoner presented in October at the Association of Consumer Research’s annual conference in Dallas, TX.  Please see abstract of the talk below:

Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products Jennifer L Stoner (University of North Dakota); Maria A Rodas (University of Minnesota, USA) Sensory perceptions can be impacted by a person’s liking of the sensory experience and the presence of a brand. We find that high liking individuals rate strong and weak tastes/scents as equal in strength for unbranded products but differently when a brand is present. These effects are driven by mindfulness.