Website Improvement

We’re proud of our work and mStoner is too. Take a moment to read the case study about the UND website redevelopment project. Read UND’s case study >>  

We need your help. As we move through Wave 4, we are noticing a desire to have the new website organized the way UND is structured. We are hearing, “we report to XXX now, so we need our site moved.” Our reporting structure and unit names change often. This doesn’t mean our website should be renamed and reorganize […]

Fall (September and October) is prime time for recruitment and our new program finder is exceeding expectations. Here’s what we’re noticing: 71% Spike in PDF Downloads The program finder allows users to generate a program fact sheet (PDF) for each program. Every PDF download costs us $0.02. Downloads went up so dramatically in September that […]

Thanks to our awesome library staff, we have a news archive in Scholarly Commons. It includes all UND RSS articles in OmniUpdate dating back to 2011. Check it out at https://commons.UND.edu/news-archive/. We set up this archive because using our website as historical archive is “bad news”. Here’s why: Search engines (Google/Bing) like fresh sites with […]

mStoner conducted 10 one-on-one, usability testing sessions of our new website. Five sessions were conducted with prospective students; five were conducted with current students. Of the 10 total sessions, five were conducted on desktop and five were conducted on mobile.

We continue to learn and improve as we mark the two month anniversary of Wave 1 and launch Wave 2. New Leaders in Action Site A new Leaders in Action story telling site launched August 2. It features 12 current students and recent alumni who are living our story. Individual stories have a unique URL, […]

In one short month, our new website is attracting more students than ever before and exceeding quality standards. 1,454 New Leads New visitors are coming to our site. They learn, they trust and they complete a request more information form. A prospective student (lead) is born. Since launch, our undergraduate leads are up 84% and […]

We continue to receive feedback on the new website. The top request (51 of 127 form submissions) was bring ‘back the A-Z Index.’ This was expected but the level of hostility by some was not. Past data proves the A-Z Index was highly used by internal audiences. However, mStoner, the higher education website professionals assisting […]

It’s been a week since Wave 1 launched with 3,924 pages. Nearly 100 faculty and staff submitted feedback which is helping us identify areas for improvement.

We’ve reached the critical point in the migration phase where we are spending our opportunity cost. Simply put, the time we are spending to polish the migration script is dipping into our time to manually optimize content. By the end of this week, we will consider the migration script good enough. Because we spent months working […]